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Dove and the Politics of Real Beauty
Image Source: https://thebrandhopper.com/2024/01/06/case-study-dove-real-beauty-brand-campaign/#google_vignette “Advertising is the...
Kimaya Agrawal
1 day ago2 min read


Subko and the Semiotics of Place
Image Source: https://sprudge.com/build-outs-of-coffee-subko-specialty-coffee-roasters-craft-bakehouse-in-mumbai-india-178869.html...
Kimaya Agrawal
3 days ago3 min read


The Power of Personalisation in Mass Marketing
Image Source: https://www.adobomagazine.com/press-release/coca-cola-relaunches-iconic-share-a-coke-campaign-for-a-new-generation/ "Make...
Kimaya Agrawal
Aug 272 min read


How IKEA Let Its Products Speak for Themselves
Image Source: https://www.luerzersarchive.com/work/ikea-hidden-tags/?srsltid=AfmBOorQmgTGb7zSpr4-RUZ7XRUoZN--BTTh-qfCmbWOYQQ0mPSzKGSd “A...
Kimaya Agrawal
Aug 172 min read


Leveraging Absence as Activation: Duolingo’s “Duo’s Death” Campaign
Image Source: https://tribune.com.pk/story/2527921/duolingo-sparks-confusion-with-death-announcement-of-owl-mascot-duo “The absence of...
Kimaya Agrawal
Aug 82 min read


How Audi Used Augmented Reality to Rethink Competitive Marketing
Image Source: https://medium.com/@seanglatzer/audis-ar-revolution-redefining-the-experience-of-car-ownership-09f66653a7fe “Innovation is...
Kimaya Agrawal
Jul 292 min read


Embedding Sociopolitical Discourse into Brand Strategy
Image Source: https://www.linkedin.com/pulse/how-nike-created-one-greatest-marketing-campaigns-ever-adam-weiss/ "A great brand taps into...
Kimaya Agrawal
Jul 272 min read


CVD Diamonds: Scarcity Is a Strategy, Not a Fact
Image Source: https://www.sheladiyadiamond.com/-a-brilliant-debate-cvd-diamonds-vs-natural-diamonds-?srsltid=AfmBOopmzm87TqceA7jW4hwMiHyJ...
Kimaya Agrawal
Jul 262 min read


What The Ordinary Started, Minimalist Scaled
Image Source: https://www.ajuniorvc.com/minimalist-unicorn-india-d2c-brand-economics-study-acquisition-unilever-journey Originality is...
Kimaya Agrawal
Jul 252 min read


e.l.f. and the Art of the Dupe: Authenticity or Illusion?
Image Source: https://wwd.com/beauty-industry-news/beauty-features/elf-cosmetics-expands-distribution-in-italy-physical-rollout-douglas-1...
Kimaya Agrawal
Jul 252 min read
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