About Me

Welcome to Voix!

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The name Voix, French for “voice,” reflects what I'm drawn to, the implicit systems through which brands communicate, through form, material, colour, and context. These elements influence perceived value, emotional response, and cultural relevance, often operating beneath conscious awareness. 

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I created Voix as a place to think out loud. It’s a personal project where I write about what I observe, what I learn, and what I question. From dupes in beauty marketing to how packaging shifts perception, everything here comes from my curiosity about how influence is built, sold, and absorbed.  

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I’m Kimaya Agrawal, currently in high school at The Cathedral and John Connon School in Mumbai, with a strong interest in marketing, branding, and consumer behaviour. I plan to pursue this further in university, with a focus on how psychology and strategy shape the way we buy, behave, and belong.

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My goal is to sharpen my thinking while giving readers insight into the deeper mechanics behind what seems ordinary. If you’ve ever paused at an ad, a logo, a label, or a launch and wondered why it worked on you, this is the place.

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In perceptione, potentia.

(In perception, there is power)

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Yours truly, 

Kimaya Agrawal

Writer and Editor, Voix

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